COFFEE FOR MELOMANIAC

Brand design | Packaging | Print

Custom Typeface
Custom Logo
Packaging
Design booklet

Deliverables

Personality

Energetic
Loud
Vivid

Shoegaze is the sub-genre of indie rock and alternative rock that often utilizes a combination of ethereal vocals with many different layers of guitars and overwhelming volume. This genre has an audience that appreciates a dynamic and bold experience.
The goal was to create a coffee brand that reflects the music genre. The brand will need a custom typeface and design system that matches the vibes of the music.

Overview

To create a brand for the Shoegaze genre, a custom font was first made based on the existing typeface Scala. This new font, dubbed Oscillate, was the basis for the coffee brand, which led to a design system that mimics the nature of the music genre.

Solution

Process

Modified Font

The basis of the logotype is the serif font Scala, a traditional serif typeface with a more conventional background. Like the Shoegaze genre, I wanted a font that deviates from traditional. This was done by adding a distortion effect to the font, creating a typeface visually comparable to sound waves. The result is a unique font that I named Oscillate, incorporating both the structure of its traditional predecessor and the non-traditional approach of the shoegaze font.

Coffee Deliverables

To match the high impact that both coffee and Shoegaze offer to its enjoyers, I wanted to utilize bold colors that reflected them both. Utilizing such colors also helps distinguish the brand itself, deviating from the more subtle color palette that other coffee brands use, thus creating a more non-traditional aesthetic.

BLENDING MUSIC WITH COFFEE