NATURAL VITALITY IN A BOTTLE

Brand design | Packaging | Print | Web design

Logo design
Packaging
Design booklet
Signage
Social media

Deliverables

Personality

Fun
Refresh
Happy

There are many varieties of fruit-based drinks, often branding themselves with organic natural shapes. While this does appeal to the occasional fruit enjoyer, such marketing is all too common. This over-saturation allows a new product to differentiate itself from the status quo and provide a new approach to the fruit market.

Overview

To depart from more traditional organic shapes, I designed a brand that was more geometric in nature. The design itself consists of abstracted fruit, connecting it together with sharp lines. The lines were inspired by fruit slicing, offering a more energetic approach to fruit beverages.

Solution

Process

Logo

The logo was created to be organic and friendly, creating an interesting dynamic with the geometric elements of the rest of the brand. The round elements help contribute to the approachable nature of the logo, ranging from the typeface to the hidden smile within the sun imagery. All these elements help contribute to a product that promises to provide all the necessary vitamins one needs in a miniature form factor: Vita-mini!

Brand Elements

The brand focuses on abstract fruit versions, using simple yet bold colors to capture their vibrant nature. The thin lines that reference fruit slicing help dictate the shape of the fruits, creating interesting geometric shapes that fruits are not commonly known for.

Deliverables

To best showcase the brand, the design was implemented on a variety of products suitable for a fruit beverage. The varies from the drink’s packaging to a website advertising the details of the unique beverages.

Being the main focus of the product, the bottle of the fruit drink incorporates all of the previous elements into its design: abstract fruit designs, bold color work, thin lines to fill up the space, and a friendly logo, all help create a unique product ready for the market.

A DIVE INTO FRUIT JUICE DESIGN

The brand also lends itself well to signage, creating an engaging visual experience on a giant canvas. The variety of more prominent forms of advertisements allows individual elements of the brand to take focus.