CSU STUDENT RESEARCH COMPETITION

Logo design | Print

Photos credit by WilliamBurdinePhotography

Logo Design
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Digital material

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For 2023, San Diego State University held its annual CSU Student Research Competition, in which the accomplishments of both undergraduates and graduates are reviewed by scholars from 23 campuses within the California State University system. SDSU Research Operations decided to hold a competition to design a new logo and branding guideline to represent the event. My work was chosen and implemented for the competition.

Overview

The theme behind the logo design is based on the university and California itself. The CSU logo has the letter “C” modified following the shape and texture of the sun ray, representing California. It also connects to the shape of the Hepner Hall arch, an iconic landmark within SDSU. I also created a selection of simplified illustrations representing the variety of research topics within the competition. SDSU will use these designs for the marketing to appear in both their social media posts and the event.

Solution